Horsham, PA-based VerticalNet Inc. is launching a $750,000 Internet-only advertising campaign to build trafficto its sites. Read More...
View articleThe National Organization of InternetCommerce (NOIC), citing an eleventh-hour protest, decided not to postsome 5 million America Online e-mailaddresse...
View articleThis week marks the opening of nominations for the fourth annual Tenagra Awards for InternetMarketing Excellence. Read More...
View articleTotal ad spending in the U.S. (including new media) is projected to increase6.2% to $198.42 billion in 1998, according to McCann-Erickson's latest"Ins...
View articleThe @dVenture online medianetwork, a unit of New York-based Venture Communications, has been named torepresent seven additional Web sites. Read More...
View articleUniversal Studios Online and Excite signed a deal to promotethree Universal Studios' Internet destinations through the Excite onlinenetwork. Read More...
View articleSanta Clara, CA-based Bay Networks Inc. launcheda strategic branding initiative highlighting the value Bay Networks-designednetworks are bringing to c...
View articleRyder TRS selected D'Arcy Masius Benton & Bowles to handle its $20 million adaccount, which will include some Internet spending. Read More...
View articleInfoSpace Inc. and Lambert Publishing, which puts out BestTalk , The Talking Phone Book, formed a strategic partnership to bring local advertising to ...
View articleCiting explosive growth, Philadelphia area advertising agency Intersphere CommunicationsLtd. said it is moving its offices from Blue Bell to a renovat...
View articleZULU-tek Inc., formerly Netmaster Group, said it acquired control of SOFTBANK Interactive Marketing on December 31. Read More...
View articleCoca-Cola launched a four-monthlong online promotion for its Cherry Coke soft drink. Read More...
View articleNetmaster Group in Newport RI, without explanation, said it has changed itsname effective Jan. 1 to ZULU-tek Inc. Read More...
View articlei-frontier has developed aninteractive HTML banner that asks the question "How much do you pay tobring a visitor to your site?" Read More...
View articleCNN Financial News President Lou Dobbs andthe chairman of The New York Times Arthur Sulzberger Jr., will beamong the keynote speakers at Jupiter Commu...
View articleGTE's business e-mail service experienced aholiday meltdown this past week from a storm of spam, according to Media Daily . Read More...
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