How 'De-Influencing' and the Dupe Economy Became Beauty's New Performance Engine
eCommerce Marketing

How 'De-Influencing' and the Dupe Economy Became Beauty's New Performance E...

3m ClickZ

How 'De-Influencing' and the Dupe Economy Became B...

Beauty marketing once depended on high-production content and curated influencer campaigns. Those tactics may still create visibility, but they no lon...

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How Walgreens Boots Alliance rebuilt for first party data
Actionable analysis

How Walgreens Boots Alliance rebuilt for first party data

4y Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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