Facebook Ticker to Carry Sponsored Stories
Data insights

Facebook Ticker to Carry Sponsored Stories

14y Christopher Heine

Facebook Ticker to Carry Sponsored Stories

Social context ads get more reach. Read More

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JCPenney Hijacks Target on Twitter Before Black Friday
Data insights

JCPenney Hijacks Target on Twitter Before Black Friday

14y Christopher Heine

JCPenney Hijacks Target on Twitter Before Black Fr...

Promoted Tweets become holiday marketing battleground. Read More...

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Velti Buys UK's Mobile Interactive Group for $25M
Data insights

Velti Buys UK's Mobile Interactive Group for $25M

14y ClickZ News Staff

Velti Buys UK's Mobile Interactive Group for $25M

MIG serves 300 customers, including PepsiCo, Skype and Sony. Read More...

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Republican Digital Evangelist Finn Joins Twitter in D.C.
Data insights

Republican Digital Evangelist Finn Joins Twitter in D.C.

14y Kate Kaye

Republican Digital Evangelist Finn Joins Twitter i...

As head of strategic partnerships, Finn will work alongside former Google political ad sales head Peter Greenberger. Read More...

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Social Media Marketing and Consumer Retail: It's About More Than Ads
Data insights

Social Media Marketing and Consumer Retail: It's About More Than Ads

14y Dave Evans

Social Media Marketing and Consumer Retail: It's A...

Look at the commitment that Walmart is making. Read More...

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Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal
Data insights

Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal

14y Zachary Rodgers

Yahoo, Microsoft, and AOL Confirm Mega Display Ad ...

The three will sell each others' remnant ads using real-time bidding technology from AppNexus and Yahoo. Read More...

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Google+ Is Open for Brand Business
Data insights

Google+ Is Open for Brand Business

14y Zachary Rodgers

Google+ Is Open for Brand Business

Toyota and Pepsi are among the early adopters of Google+ Pages. Read More...

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New York Times Digital Chief Nisenholtz to Retire
Data insights

New York Times Digital Chief Nisenholtz to Retire

14y Zachary Rodgers

New York Times Digital Chief Nisenholtz to Retire

Nisenholtz helped give the Times its reputation for digital innovation. Read More...

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DailyDeals.com Focuses on E-Retail Offers
Data insights

DailyDeals.com Focuses on E-Retail Offers

14y Christopher Heine

DailyDeals.com Focuses on E-Retail Offers

Online merchants can use deals to build their email lists. Read More...

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Hearst Backs YouTube's New Original Channels
Data insights

Hearst Backs YouTube's New Original Channels

14y Susan Kuchinskas

Hearst Backs YouTube's New Original Channels

Automotive and fashion channels will draw on Car and Driver, Harper's Bazaar, and other titles. Read More...

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LinkedIn Launches in Japanese, Joins Twitter and Facebook
Asia

LinkedIn Launches in Japanese, Joins Twitter and Facebook

14y Adaline Lau

LinkedIn Launches in Japanese, Joins Twitter and F...

The social network set up a regional sales hub in Singapore in May. Read More...

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McDonald's #McRib Is Back on Twitter Grill
Data insights

McDonald's #McRib Is Back on Twitter Grill

14y Christopher Heine

McDonald's #McRib Is Back on Twitter Grill

Fast-food brand runs Promoted Trend while citing last year's success. Read More...

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Study: Chinese Consumers in Lower Tier Cities Watch Most TV Content Online
Asia

Study: Chinese Consumers in Lower Tier Cities Watch Most TV Content Online

14y Adaline Lau

Study: Chinese Consumers in Lower Tier Cities Watc...

With market saturation in top tier cities, the Yangtze Study is a large-scale research to find out digital habits in China's lower tier cities and its...

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NFL, Pepsi Look to Make Web More Social
Data insights

NFL, Pepsi Look to Make Web More Social

14y Christopher Heine

NFL, Pepsi Look to Make Web More Social

New Buddy Media tool will help the brands implement Facebook apps on their sites. Read More...

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Studies: Facebook Shows Big Gains in Malaysia, Singapore
Asia

Studies: Facebook Shows Big Gains in Malaysia, Singapore

14y Adaline Lau

Studies: Facebook Shows Big Gains in Malaysia, Sin...

Research underscores why brands marketers must connect with consumers on the social network. YouTube matters, too. Read More...

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Retailers Get What They 'Want': More Facebook
Data insights

Retailers Get What They 'Want': More Facebook

14y Christopher Heine

Retailers Get What They 'Want': More Facebook

EBay deal signals verb buttons may almost be here. Read More...

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Mars, Kraft, and Other CPG Brands Dominate Social Ads
Data insights

Mars, Kraft, and Other CPG Brands Dominate Social Ads

14y Kate Kaye

Mars, Kraft, and Other CPG Brands Dominate Social ...

New data from comScore shows who’s running ads driving users to Facebook, and who's advertising on social sites. Read More...

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Yahoo, Google, AOL Vie for Premium Video Dominance
Data insights

Yahoo, Google, AOL Vie for Premium Video Dominance

14y Zachary Rodgers

Yahoo, Google, AOL Vie for Premium Video Dominance

Cos. are investing more heavily in original video content. Read More...

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Music, Gaming Sites Top YouTube Video Partners
Data insights

Music, Gaming Sites Top YouTube Video Partners

14y ClickZ Stats Staff

Music, Gaming Sites Top YouTube Video Partners

ComScore began measuring viewership across YouTube video partners in August. Read More...

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Google Expands Video Ad Options
Data insights

Google Expands Video Ad Options

14y Kate Kaye

Google Expands Video Ad Options

Streamlined system provides greater YouTube integration. Read More...

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BP Continues Brand Clean-up on YouTube
Data insights

BP Continues Brand Clean-up on YouTube

14y Christopher Heine

BP Continues Brand Clean-up on YouTube

Oil firm has been rolling out "My Gulf" video series supported by display ads. Read More...

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Fiber One Sparks Up Boomer Love With Cheech and Chong
Data insights

Fiber One Sparks Up Boomer Love With Cheech and Chong

14y Kate Kaye

Fiber One Sparks Up Boomer Love With Cheech and Ch...

"Magic Brownie Adventure Movie" is actually an elaborate ad for fiber-laden brownies. Read More...

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Facebook's New Verbs Have Marketers Talking
Data insights

Facebook's New Verbs Have Marketers Talking

14y Christopher Heine

Facebook's New Verbs Have Marketers Talking

Ad players say new features require new approaches. Read More...

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Giant AT&T Ad Network Appears Out of Nowhere
Ad Industry Metrics

Giant AT&T Ad Network Appears Out of Nowhere

14y Kate Kaye

Giant AT&T Ad Network Appears Out of Nowhere

Ford is among the brands running cross-media campaigns through AT&T's AdWorks network. Read More...

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New Facebook Tab Makes Pages More Brand 'Friendly'
Data insights

New Facebook Tab Makes Pages More Brand 'Friendly'

14y Christopher Heine

New Facebook Tab Makes Pages More Brand 'Friendly'

Social giant also testing feature that transparently tallies Facebook Places interactions. Read More...

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Dr Pepper's Outdoors Mural Contest Thrives Online
Data insights

Dr Pepper's Outdoors Mural Contest Thrives Online

15y Christopher Heine

Dr Pepper's Outdoors Mural Contest Thrives Online

DeviantART contest drives 16 million impressions, according to the companies. Read More...

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Quaker Oats Enlists QR Codes, Facebook – and Nick Jonas
Data insights

Quaker Oats Enlists QR Codes, Facebook – and Nick Jonas

15y Christopher Heine

Quaker Oats Enlists QR Codes, Facebook – and Nick ...

Interactive campaign takes digital inside stores. Read More...

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