Ninety-eight percent of the 127 agencies polled in an AmericanAssociation of Advertising Agencies study said they have used interactivetechnology on b...
View articleTBWA Chiat/Day, lead agency for Absolut vodka, selected Red Sky Interactive as the newinteractive agency of record for the spirits brand. Read More...
View articlePoppe Tyson Inc. in New Yorknamed Brad Winney as president of Poppe Tyson Inc., and Tom Wharton as chiefoperating officer and chief financial officer....
View articleWall Street Speaks , afinancial showcase for emerging growth companies, said it is planning amultimillion dollar ad campaign to raise the awareness le...
View articleApple Computer will expand its "Think Different" image campaign to productadvertising, according to Mitch Mandich, Apple's executive vice president of...
View articleNew York City-based THINK New IdeasInc. named Brian Martin, an award-winning design and creative veteran,as creative director of THINK New York. Read ...
View articleOnly days after ZULU-Tek Inc. tookcontrol of SOFTBANK InteractiveMarketing , Andrew Batkin, who served as chairman of the board ofSOFTBANK Interactive...
View articleNew York-based Internet ad repping company Cliqnow! Sales said it willbe representing the Women's Forum, a network of women's sites, and ZacksInvestme...
View articleClickOver and Focalink Communications completed their merger and said the new company will be known as AdKnowledgeInc. Read More...
View articleTMP Worldwide in New York City, operator of the Monster Board and other jobrecruitment sites, acquired the yellow page advertising unit of Earle Palme...
View articleInteractive agency NicholsonNY said ithired two marketing pros and is unveiling a new vision for onlineadvertising to make research and media planning...
View articleSun Microsystems signed anagreement with E! Online to sponsor theentertainment site's coverage of the Golden Globe Awards, Oscars, Grammys,Cannes Film...
View articleAtlanta-based PARADIGM DirectMarketing said that it will gather consumer data for two of MapQuest's Web sites,MoveQuest and TravelPlan USA. Read More...
View articleHorsham, PA-based VerticalNet Inc. is launching a $750,000 Internet-only advertising campaign to build trafficto its sites. Read More...
View articleThe National Organization of InternetCommerce (NOIC), citing an eleventh-hour protest, decided not to postsome 5 million America Online e-mailaddresse...
View articleThis week marks the opening of nominations for the fourth annual Tenagra Awards for InternetMarketing Excellence. Read More...
View articleTotal ad spending in the U.S. (including new media) is projected to increase6.2% to $198.42 billion in 1998, according to McCann-Erickson's latest"Ins...
View articleThe @dVenture online medianetwork, a unit of New York-based Venture Communications, has been named torepresent seven additional Web sites. Read More...
View articleUniversal Studios Online and Excite signed a deal to promotethree Universal Studios' Internet destinations through the Excite onlinenetwork. Read More...
View articleSanta Clara, CA-based Bay Networks Inc. launcheda strategic branding initiative highlighting the value Bay Networks-designednetworks are bringing to c...
View articleRyder TRS selected D'Arcy Masius Benton & Bowles to handle its $20 million adaccount, which will include some Internet spending. Read More...
View articleInfoSpace Inc. and Lambert Publishing, which puts out BestTalk , The Talking Phone Book, formed a strategic partnership to bring local advertising to ...
View articleCiting explosive growth, Philadelphia area advertising agency Intersphere CommunicationsLtd. said it is moving its offices from Blue Bell to a renovat...
View articleZULU-tek Inc., formerly Netmaster Group, said it acquired control of SOFTBANK Interactive Marketing on December 31. Read More...
View articleCoca-Cola launched a four-monthlong online promotion for its Cherry Coke soft drink. Read More...
View articleNetmaster Group in Newport RI, without explanation, said it has changed itsname effective Jan. 1 to ZULU-tek Inc. Read More...
View articlei-frontier has developed aninteractive HTML banner that asks the question "How much do you pay tobring a visitor to your site?" Read More...
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