Shazam's chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand's app that will use images and...
View articleThe Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Read More...
View articleThe introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prep...
View articleIs passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Read More...
View articleBreaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase...
View articleSEO strategists should be sure to group their content based on the intent of the audience they're trying to reach - but what is the best way to go abo...
View articleSince relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, ...
View articleA look at what new domain names and hashtags have in common. Read More...
View articleWhat do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible? Read More...
View articleGoogle has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options. Read More...
View articleEnhance hotel searches and bookings in China with customized mobile experiences and mobile apps. Read More...
View articleHere are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions. Read More...
View articleTwitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear i...
View articleValentine's Day is right around the corner and it's not too late to prepare your search marketing campaign. Read More...
View articleA global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Read More...
View articleThe year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Read More...
View articleOwning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search a...
View articleThese tactics rely more on boosting the customer experience, determined by the influx of available data, instead of search engine algorithms to bolste...
View articleIn this industry it's important to keep up to date in all areas, not just your own niche. Here are some great sites to help PPC marketers branch out o...
View articleChina's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google....
View articleThe next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips. Read More...
View articleHong Kong still lags behind the United States when it comes to the search engine optimization industry - but it is catching up fast. Read More...
View articleCombining different ad extensions in your campaigns could make the difference between a so-so campaign and a high-performing one. Read More...
View articleChinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Read Mor...
View articleThe systems many international websites use to redirect their users can have a huge impact on global SEO. But does anyone wonder what that might be - ...
View articleThese tips can help you review and ready your paid media strategy for the new year. Are you prepared? Read More...
View articleThese strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC p...
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