CBS SportsLine Selects AdKnowledge

AdKnowledge, a provider of end-to-end Web advertising management products, said that SportsLine USA, Inc., publisher of CBS SportsLine, has selected the AdKnowledge System as its Web marketing solution.

SportsLine said it evaluated the AdKnowledge System and two other advertising solutions over a two-month period, testing the three systems for ease and accuracy of ad placement, reporting capabilities used to evaluate campaign results and customer service.

The company wants to convert more people who click on its ads into new paying members, purchasers of sports merchandise and participants in its popular fantasy sports leagues.

“The AdKnowledge System makes us more efficient and effective in our banner advertising decisions,” said Larry Kruguer, vice president of marketing for SportsLine USA. “With its easy-to-use placement tools, the AdKnowledge System streamlines and simplifies the process of placing creative and ensures that the correct creative is on the correct site. . .” Financial arrangements were not disclosed.

The AdKnowledge System includes five components that cover planning, campaign management, ad placement and tracking, reporting, and post-click tracking and analysis.

The system is Web based, so there is no hardware or software to buy or maintain.

SportsLine USA’s content includes more than 400,000 pages of multimedia sports information, entertainment and merchandise.