Checklist for effective prospecting

While prospecting for customers isn’t a new concept, programmatic buying — the automation of buying and selling online ads — has revolutionised the way marketers scale their companies for growth.

But what are the measures of success? According to the ‘Guide to Prospecting with Programmatic Advertising’, written by the audience engagement experts at Quantcast, these four questions can help marketers evaluate their programmatic prospecting campaigns:

Are you factoring in site visits?

This provides critical insights on how your customers engage along the path to conversion.

Are you reaching new targets?

Expanding your audience is important for driving incremental conversions to ultimately grow your business.

Are you reaching the right prospects?

Measuring how many of the new prospects reached your site will show you how effective your targeting is.

Are you prospecting qualified leads, or did they actually convert?

With the conversion rate of visitors to converters, you’ll be able to measure if your partners are adequately qualifying your prospects.

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