Citron Plans Print, Web Campaign

Citron Inc. in New York and London said it plans to launch both a print and an Internet advertising campaign early in the new year to attract customers to its Web site marketing service.

The print advertisements will be targeted to those companies that recognize the potential market penetration offered by the Internet, but are having trouble generating sales.

The Internet advertising campaign will focus on generating online resellers as clients. Citron said it is seeking resellers that have sites with good traffic flow and can generate revenues by offering banner advertisements. Commissions would be paid as a percentage of product sold.

“There has been much talk of recessionary pressures in the media of late, and Citron believes that more and more companies will be looking for strong marketing partners to help them increase sales of their product and service without a commensurate increase in overhead,” said a spokesman for Project Rainmakers Ltd., Citron’s subsidiary.

Project Rainmakers operates www.webforce10.net, whose marketing services include a “blend of computer wizardry combined with sound direct marketing and PR techniques.”