Classified Ventures Adds Denver Post to Network

Newspaper classified ad operation Classified Ventures Inc. signed The Denver Post to its network of more than 130 affiliated newspapers.

The Post has launched Classified Ventures cars.com service, which simplifies car shopping on the Internet.

By clicking on cars.com on The Denver Post Web site, local consumers can now search for new and used vehicles from local and national dealership inventories and Denver Post automotive classified listings, while accessing a range of other information including financing and insurance quotes.

The addition of the Denver Post marks the first non-investor affiliate to join the Classified Ventures network.

Classified Ventures, which was formed by eight leading media companies, has spent the past year enabling its investor affiliates with Classified Ventures services.

“Now that we have rolled out over half of our affiliate network we are increasingly looking at opportunities with non-investor affiliates like The Denver Post,” said David Israel, Classified Ventures CEO.

The Denver Post said it is also considering additional Classified Ventures services such as Apartments.com, Auction Universe, HomeHunter and NewHomeNetwork.

Classified Ventures was formed by Central Newspapers Inc., Gannett, Knight Ridder, The McClatchy Co., The New York Times Co., Times Mirror, Tribune Co. and The Washington Post Co.