E-mail marketer ClickAction and MediaPlex Inc. on Thursday forged an alliance to combine theirtechnologies, and deliver targeted opt-in e-mail ads that can draw ondatabase information to deliver the appropriate message.
E-mail marketer ClickAction and MediaPlex Inc.
on Thursday forged an alliance to combine their technologies, and deliver targeted opt-in email ads that can draw on database information to deliver the appropriate message.
ClickAction’s technology can use customer profile information in a marketer’s database to make sure an ad is targeted. MediaPlex’ MOJO ad serving system, for its part, can look at inventory levels and other back-end business data to tailor the advertisement to current business conditions. If an item is overstocked, for example, it might be offered at a discount.
“The technology not only ensures that the content is fresh, at the moment it’s opened, but MOJO also keeps the content in harmony with the key supply and demand variables that drive the sender’s business,” said Sam Guyton, Mediaplex’s vice president of strategic partnerships.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.