Coca-Cola replaces corporate UK site with digital magazine
Coca-Cola has swapped its UK site for a 'digital magazine', with a new layout, design, and editorial focus.
Coca-Cola has swapped its UK site for a 'digital magazine', with a new layout, design, and editorial focus.
Coca-Cola has swapped its UK site for a ‘digital magazine’, with a new layout, design, and editorial focus.
The new ‘Coca-Cola journey’ site will have a greater focus on social, with a storytelling elements to drive brand engagement.
Stanislas Magniant, digital communications director for Coca-Cola North West Europe said:
“The launch of Journey gives us the opportunity to shift the way we communicate online. Through Journey we want to bring to life the stories about our company, our brands, our employees and our actions around the world. We also want to make our stories more appealing, relevant and engaging to people by using the right multimedia content to bring them to life.”
The drinks giant is also investing in videos and graphics, and will work with a range of journalists, bloggers and writers.
You must be logged in to post a comment.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceReddit has been actively evolving its ad business to leverage its unique and engaged user communities, recognizing the platform's potential in the dig...
View articleBHN has rebranded its Techscheme as Home and Tech in a pioneering partnership with IKEA, aiming to alleviate employee financial strain by offering up ...
View articleIn an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public rela...
View articleAre you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...
View articleAs the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole. Read Mor...
View articleWe spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...
View articleWith 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now...
View articleMarketing and IT functions need to work together more closely to achieve the quality of digital infrastructure their organizations need to succeed in ...
View article
Interesting move. Full on Content Marketing approach!
Digital Magazine format brings about the information share to a new perspective. Rather than “marketing info” their attempt to share stories makes better sense. That’s what we try to do at LocalMarketing.Today digital magazine.