CommerceKey.com Launches $8 Million B2B Advertising Campaign

CommerceKey.com, an e-business and technology company, tapped Grindstone Advertising as its creative agency of record and Earthquake Media as its media agency of record, for an $8 million ad print, radio, TV, and online campaign.

Earthquake Media will plan and buy the online and offline campaign, while Grindstone Advertising will design the ad concepts. Alan Brooks Design will design banner ads.

The deals with Earthquake Media and Grindstone Advertising also call for the three companies to team to serve CommerceKey.com’s clients.

In the first phase, the campaign will feature full-page ads in publications like The Industry Standard, Business Week and Inc. Magazine, and half page ads in New York Times and USA Today. The second phase, scheduled for the second quarter, will feature radio and TV ads.

“To date, we have relied on word of mouth to promote our services. Now we are ready to pursue new markets more aggressively,” says Pavlos Vardinoyannis, chief executive officer of CommerceKey.com.

“We believe that the combined strengths and experience of Earthquake Media and Grindstone Advertising will complement our marketing strategy and efforts, as we target both smaller and larger businesses engaged or wishing to engage in online commerce. The agreement also benefits our customers by making professional advertising resources available to even the smallest business.”