A new study from Aimia, a global leader in loyalty management, argues that marketers must show restraint with digital communications or they will risk alienating many customers as a result.
A new study from Aimia, a global leader in loyalty management, argues that marketers must show restraint with digital communications or they will risk alienating many customers as a result.
The paper, entitled ‘The Four Futures; The Digital Loyalty Survey‘, reveals that although consumers are willing to engage with brands online, the marketing messages they receive usually do not meet their expectations, leading to disappointment and feelings of disenchantment.
Martin Hayward, Vice-President of Global Digital Strategy at Aimia and author of the paper comments: “The possibilities for the future of customer loyalty are profound. The real challenge for the marketing and loyalty industries is to embrace the digital transition with both hands while showing enough restraint and respect for consumer’s permissions and preferences.”
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