Brand Verity
Brand Verity develops monitoring tools that make the Internet a more trustworthy place for brands. Marketing, compliance, and legal teams use BrandVerity every day to monitor their brands across the web.
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceA customer buying a dashcam spends weeks researching, weighing footage quality against price, and picturing the one moment they might need to prove th...
View articleBlack Friday used to give shoppers a clear reason to buy NOW, and marketers could plan a holiday campaign around one weekend. That is changing as reta...
View articleNext quarter’s TikTok budget gets signed off on Friday, and the CFO wants to know how this quarter’s campaign performed. The CFO has no se...
View articleAI has made ads faster and cheaper to produce, so speed no longer sets one advertiser apart. Generic AI output now goes by a nickname, AI slop, and sh...
View articleSanthi Ramesh, chief commercial officer at Pampered Chef and founder of AI advisory firm Future Propel, tells ClickZ why AI agent deployments fail wit...
View articleMost performance marketing agencies still sell by channel. They pitch Google expertise, then Meta expertise, then a platform-by-platform menu, and lea...
View articleAI’s role in marketing has moved from helping with tasks to carrying them out. Suggestions came first, then chat, then actions, and now autonomo...
View articleWe’ve heard the same warning so many times now: AI is coming for the agency business. Every few weeks comes another prediction about how AI will repla...
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