Smartly.io
Powering beautifully effective ads. Smartly.io automates every step of social advertising to unlock greater performance and creativity.
We are a global team of over 350 Smartlies, building a platform that automates creative production and ad buying at scale.
We manage 2.5 billion euros in ad spend and serve more than 650 brands worldwide, including eBay, Uber and TechStyle.
Our team has footholds in 17 cities around the world and represents 54 different nationalities.
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceMarvis built a following most oral care brands never manage: cult status in prestige beauty across the US, Asia and now Europe, in a category otherwis...
View articleKey Takeaways: – Margin, not top-line growth, is the most important metric in a retail business, according to Refy’s CEO. – JoJo Mam...
View articleMost eCommerce brands still put the bulk of their marketing budget into finding new customers. Yet the customers already on their list would often cos...
View articleEight years ago, retail media inside a DIY retailer had no template. Buying departments had no frame of reference for it. The wrong pitch could make i...
View articleDrinkware is one of the few categories where a shopper sees every rival’s price in a single scroll. That openness sets the terms for everyone se...
View articleProduct discovery has quietly stopped happening on the shelf, or even in the search bar. Shoppers no longer open with a keyword. They open with a visi...
View articleThree out of four brands fail when they try to take a proven concept into a new market. That is not a niche statistic. It is the backdrop against whic...
View articleRetail is pouring money into AI while sitting on data it has never truly used. That gap sets up most of the failures to come. Manuel Neto has spent ye...
View article