Complacent online ad placement must be addressed by brands

After the recent controversy surrounding  advertisers accidentally having their ads placed next to unsavory Facebook pages, experts are again re-emphasising the need to address complacent online ad placement, lest it keep continuing.

As reported in Marketing Magazine, Andrew Goode, chief operating officer of Project Sunblock, is encouraging brands to take initiative over these matters.

One of four main content verification sites, including Double Verify, AdSafe and ComScore’s BCE, Project Sunblock is described as a company that ‘provides proactive, real-time assessment and action to ensure that your brand does not land in the wrong place online.’

It is feared that the Government’s recent involvement in the matters may impact the reputation of many brands online.

Commenting on matters, Goode said: “The industry is more than capable of managing itself and I don’t know whether there will be any benefits of having a centralised government regulation.

“Everyone understands the digital economy has to keep moving. It is easy to become complacent and there’s a lot of misplacement going on, but it’s something that needs to be addressed because there are some pretty choice images advertisers appear next to, and there are things that can be done about it now.”