CoolSavings, Advo's Super Coups Plan Local Site

Targeted direct mail marketing company Advo Inc. and Web coupon company CoolSavings said they will jointly test market a co-branded local coupon Web site beginning April 1.

The partnership will be between CoolSavings and Advo’s Super Coups subsidiary, which primarily serves the advertising needs of small neighborhood businesses.

A nationwide rollout is slated for mid-June after a two-month test in the Boston area. The new site, which will be co-branded with both the Super Coups and CoolSavings logos, will allow consumers to visit www.coolsavings.com to download coupons from neighborhood merchants throughout the United States as well as from CoolSavings’ extensive list of national retailers and e-commerce merchants.

The agreement gives CoolSavings another local component to its Web site and expands the exposure of Super Coups’ merchants to a large audience of online shoppers, the companies said.

“The relationship with Super Coups provides CoolSavings with the opportunity to tap into a successful neighborhood-level coop direct mail coupon franchise,” said Steven M. Golden, chairman and CEO of coolsavings.com inc.

“This agreement gives Super Coups’ merchants a unique opportunity to market their goods and services to CoolSavings’ growing base of over 2.5 million registered members,” said Don McCombs, chief financial officer of Advo. “In addition, CoolSavings’ patented targeting and tracking capabilities will accurately measure, in real-time, the number of clips per offer as well as provide a detailed profile of the clippers, which can then be used to help tailor future offers.”

Under terms of the agreement, Super Coups’ neighborhood-oriented small business clients will have the opportunity to post printable electronic printed coupons on a custom-built Web site accessible from the CoolSavings Web site homepage.