Crispin Absorbs Sister Agency Zig, Moves Into Canada

Crispin Porter + Bogusky has gained a foothold in Canada by absorbing Zig, a sister MDC agency based in Toronto.

Zig, which will be rebranded CP+B Canada, adds about 100 employees to Crispin and a client list that includes Molson Canadian, IKEA, Unilever and Best Buy Canada (Best Buy is already a Crispin client in the U.S.) Zig also operates a Chicago office, though that will be shut down to avoid redundancies.

“CP+B has always been about change, forward motion and talent, and this move embraces all of those values,” said Chuck Porter, chairman of CP+B and chief strategist of MDC, in a written statement. Zig is “smart and they do great work that builds brands.”

Zig’s Toronto office join’s current CP+B offices in Miami, Boulder, Los Angeles and Sweden. Much of that expansion came by acquisition as well: Crispin bought Denver agency TextureMedia as in inroad to that market, and a shop called Daddy as a way into Sweden.