Cross-Platform E-Mail Campaign Tracker Launched

Atlanta, GA-based Socketware Inc. released Accucast, an enterprise-level, email marketing and messaging management application designed to run on any platform.

Accucast links to existing in-house databases to build targeted distribution lists and create trackable, customized email marketing campaigns, the company said.

“Accucast transforms email into a one-to-one marketing tool. . .” said Michael Pridemore, president of Socketware. “Accucast is the ultimate anti-spam filter enabling businesses to completely customize their email message content and distribution lists to ensure that customers receive only the information they requested.”

The Web-based Accucast product enables marketers to build and manage email distributions from their desktop. With a point-and-click, users can query in-house JDBC-compliant databases, build targeted distribution lists, personalize the email subject line and body text with information from the database, insert trackable URLs in the email message and monitor the send status of an email campaign.

Delta Air Lines is an initial user, as are the United Nations, iXL and What’s Up Interactive.

Written in Java, Accucast’s open architecture enables companies to leverage their existing IT investment and provides for unlimited scalability, the company said. Pricing data was not disclosed.