Cybergold Forms Marketing Alliance With AOL

Incentive marketer Cybergold Inc. signed a distribution agreement with America Online for its AOL Instant Messenger service, which allows communication across both AOL and the Internet.

Under the agreement, Cybergold members will earn a cash reward for using AOL Instant Messenger, after downloading, installing and sending messages with AIM. Financial terms of the deal with AOL were not disclosed.

“For our nearly one million Cybergold members, as well as for all Internet users, this partnership represents a great way to earn cash online and access a great communications tool–AIM,” said Nat Goldhaber, Cybergold CEO.

“AOL Instant Messenger is the easiest, most convenient way for Internet users to instantly communicate, both with other Web users and with AOL members,” said Jan Brandt, AOL’s president of marketing. “Through our agreement with Cybergold, we can bring AOL Instant Messenger to its member base, enabling them to instantly interact with the over 35 million users in AOL’s Buddy List network.”

The AOL Instant Messenger service combines AOL’s popular Buddy List and Instant Message features to let Internet users send and respond to private, personalized text messages instantly and know immediately when friends are online anywhere on the Internet.