CyberShop Signs Sponsor Pact With Go2Net

Jersey City, NJ-based online retailer CyberShop International Inc. signed a strategic marketing agreement with Go2Net Inc., the network of branded, technology and community Web sites.

CyberShop will become the exclusive front page sponsor of the Apparel Category on Go2Net’s WebMarket property and will be prominently positioned on the Shopping Channel home page. CyberShop will also be featured in highly targeted areas of the MetaCrawler search property through hyperlinks and banner advertising. Financial arrangements were not disclosed.

“The Go2Net Network has rapidly become one of the Internet’s most popular destinations by offering a strong mix of technology and community-driven content,” said Jeff Tauber, CyberShop Chairman and CEO. “We believe that our positioning on Go2Net will create awareness about our product assortment and enable us to quickly differentiate ourselves from the competition.”

The agreement follows CyberShop’s recent announcements of a refocused merchandising strategy targeting the brand name outlet store and off-price categories and the company’s entry into the online auction arena both on its own site (auctions.cybershop.com) and in partnership with Amazon Auctions.com.

CyberShop also has marketing agreements with Yahoo Shopping, America Online, Excite, MSN Shopping, and E*Trade’s Shopping Center.