Cydoor, TUCOWS Agree to Co-Market Software Ad Package

Cydoor Technologies, which makes technology to let software developers place ads in their products, on Wednesday teamed with download site TUCOWS Network, in an alliance that will likely speed the distribution and adoption of the Cydoor technology.

The deal calls for the two companies to co-market a package of tools that would let software companies place banner ads and an e-commerce utility on their programs. The tools also let software companies send bug patches, version upgrades, and updates to their users.

Companies like Cydoor, Radiate, and Conducent, which all help software companies place ads in their products, aim to foster a revolution in the software business. Generating revenue through advertising, they say, will make software more like Web sites, which can be offered free of charge. The advertising, these companies contend, will allow software developers to abandon free trial periods and reduce prices to the end user.

In addition, the technology these companies are offering allow software developers to have longer-term relationships with their customers, and monitor usage patterns on their products.

“TUCOWS has excellent relationships within the software community, and we are thrilled to team up with such a respected partner,” said Ofer Druker, vice president of marketing at Cydoor.

“Through our partnership, TUCOWS and Cydoor will provide a hugely valuable package to software companies, enabling them to gain a steady source of income as well as an all-important and fast-growing user base.”