#CZLNY VIDEO: Randi Zuckerberg: New Media Trends, Opportunities, and Challenges
Technology has created an abundance of opportunities but it has also created lots of challenges, says Randi Zuckerberg at the inaugural ClickZ Live New York.
Technology has created an abundance of opportunities but it has also created lots of challenges, says Randi Zuckerberg at the inaugural ClickZ Live New York.
The inaugural ClickZ Live New York kicked off with a bang on Tuesday as more than 2,000 digital marketing participants gathered at the Marriot Marquis in Times Square to listen to the opening keynote, Randi Zuckerberg.
Zuckerberg, who is the founder and chief executive of Zuckerberg Media and the editor-in-chief of Dot Complicated (not forgetting sister of Facebook’s founder Mark Zuckerberg, of course!) spoke about the journey of her career – from serving as the marketing director for Facebook for six years to starting her own company. “Facebook opened up my eyes to entrepreneurship and opportunities that existed around technology,” she said.
She also spoke about the biggest new media trends that are affecting the lives of consumers today, such as the maker culture, wearables, and visual mediums like Pinterest.
Technology has created an abundance of opportunities, Zuckerberg explains, but it has also created lots of challenges. Watch the video below to hear what she had to say.
https://youtu.be/X1okLqLy0yY
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceAmerican Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articleGreat advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Read M...
View articleClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...
View articleDespite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. Re...
View articleClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...
View articleBeing comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital ...
View articleWhat makes great video content and how can brands ensure it reaches the right audience? Read More...
View articleWe covered ClickZ Live New York pretty thoroughly, but couldn't get everything. With a week to reflect, here are expert tips from some of the most pop...
View article
Leave a Reply
You must be logged in to post a comment.