DailyMail, WPP and Snapchat launch global agency Truffle Pig
Snapchat, WPP and Daily Mail have announced the launch of Truffle Pig: a content marketing agency headed by SJR managing partner Alexander Jutkowitz as the company’s chief executive.
Snapchat, WPP and Daily Mail have announced the launch of Truffle Pig: a content marketing agency headed by SJR managing partner Alexander Jutkowitz as the company’s chief executive.
Snapchat, WPP and Daily Mail have announced the launch of Truffle Pig: a content marketing agency headed by SJR managing partner Alexander Jutkowitz as the company’s chief executive.
Jon Steinberg, CEO, Daily Mail North America, met with Sir Martin Sorrell, founder and CEO of WPP, Snapchat co-founder Evan Spiegel, and Alexander Jutkowitz, Managing Partner, Group SJR, to launch the initiative.
WPP chief executive Sir Martin Sorrell, announcing the partnership, commented: “In a digital world overflowing with content, consumers crave quality. A next-generation company, Truffle Pig combines the best in media, content and user experience to satisfy people’s appetite for great storytelling – and inspire brand engagement, loyalty and sales.”
Despite only signing papers last week, 12 members of staff are in place working across a number of services including content creation and analytics, according to reports.
You must be logged in to post a comment.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceReddit has been actively evolving its ad business to leverage its unique and engaged user communities, recognizing the platform's potential in the dig...
View articleBHN has rebranded its Techscheme as Home and Tech in a pioneering partnership with IKEA, aiming to alleviate employee financial strain by offering up ...
View articleIn an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public rela...
View articleAre you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...
View articleAs the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole. Read Mor...
View articleWe spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...
View articleWith 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now...
View articleMarketing and IT functions need to work together more closely to achieve the quality of digital infrastructure their organizations need to succeed in ...
View article
Picture of four blokes trying to look cool and failing spectacularly.
(Why would anyone wear pink trousers ever?)