DataMark's WorldNow Division Signs With Infospace

Salt Lake City-based DataMark Holding Inc. signed a partnership agreement for its WorldNow Online Network subsidiary with InfoSpace.

The collaboration will offer online classified ads and directory services, along with chat and a variety of local information services for the Web sites of WorldNow’s television station affiliates. Financial terms of the deal were not disclosed.

WorldNow’s television stations will promote and drive traffic to these content sites through on-air advertising in addition to links on the stations’ homepages.

Redmond, WA-based InfoSpace will be providing WorldNow’s affiliate sites with classifieds, yellow pages, mapping, chat, daily horoscopes, city guides, weather and lottery results.

“Classifieds and directory services are two of the biggest potential money- makers for our television station affiliates and this partnership will allow them to have a solid piece of this market,” said Stanton D. Jones, president of WorldNow Online Network Inc.

WorldNow currently has 21 television station affiliates under contract, with an additional 16 stations under signed letters of intent expected to sign contracts in the next 30 days.