DealTime.com Selects Margeotes Fertitta + Partners as AOR

Shopping service DealTime.com selected Margeotes Fertitta + Partners Inc. as its advertising agency of record, assigned to develop the company’s first off-line advertising campaign.

Billings are expected to total about $15 million on an annualized basis. DealTime.com said it selected Margeotes Fertitta + Partners Inc. because of the agency’s strong team and brand-defining work for such clients as About.com, InfoSeek, MediaOne and Sothebys.com. DealTime.com began its search six weeks ago by contacting 24 agencies before deciding on Margeotes.

“Margeotes brings a solid team to the table with strong creative and media, along with valuable experience in launching Internet brands,” said Deborah Sack, director of marketing communications at DealTime.com. “The agency also has the unique ability to move in Internet time while maintaining a high regard for fundamental advertising principles.”

DealTime.com offers a free and independent Web-wide shopping service that enables consumers to take advantage of the time-sensitive and price competitive nature of e-commerce. DealTime.com searches the entire Web, including online auctions and classifieds, for the products consumers want at the prices they are willing to pay.

The service offers numerous notification methods, which include email, pager, cell phone and the patent-pending Desktop Notifier.