Since the rise of digital more than half of Fortune 500 companies have gone bankrupt, ceased to exist, been acquired or dropped off of the list. How can digital marketers help their organisations take advantage of the disruption?
According to Sitecore, the true power of digital disruption is firmly in the remit of the marketing department: customer experience.
As they explain in “Business Survival: Be ready for digital disruption”, a new whitepaper: “Digital disruptors recognise problems in the current way services and products are offered and do it better with digital. Where traditional organisations are failing to meet the expectations of customers, digital disruptors may very well enter the market and bridge that gap, providing customers with what they’re looking for.”
To learn how digital disruption can help you make a mark in your organisation fill in the form below and download your free whitepaper.
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