Digital ad spend continues to shift from desktop to mobile
A new report by eMarketer has revealed that businesses are continuing to invest in mobile marketing, particularly search, which remains 'king of the US digital ad spending market.'
A new report by eMarketer has revealed that businesses are continuing to invest in mobile marketing, particularly search, which remains 'king of the US digital ad spending market.'
A new report by eMarketer has revealed that businesses are continuing to invest in mobile marketing, particularly search, which remains ‘king of the US digital ad spending market.’
According to the report, only 2.1% of all digital search ad dollars were spent on mobile devices in 2010, whereas this year, a mere 3 years later, shares will reach 22.1%.
By 2017, eMarketer is predicting that US advertisers will spend 59.6% of all digital search dollars on mobile.
The report comments: “In the world of mobile alone, search is a more heavily favored format. This year, eMarketer expects 51.5% of all spending on mobile ads to go toward search, compared to 44.8% for display ads, including banners, video and other formats. Like in the digital advertising market as a whole, display formats are growing more quickly on mobile than search—but not fast enough to overtake search spending by 2017.”
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