Digital marketing firm offers social media services for museums

SEO Pro, a San Francisco Bay Area search engine optimisation and digital marketing team, is now offering social media and internet marketing services for museums and other nonprofits. The new services include maintaining the social media accounts and coordinating online marketing efforts, as well as training on policy and best practices.

“We have a handpicked team of staff members with MA degrees in Museum Studies and Marketing who are experienced in dealing exclusively with museums and social media. They understand the specific needs and challenges museums face when it comes to online marketing,” says owner Ken O’Donnell.

Like most nonprofit organisations, museums depend on social media marketing for spreading awareness, attracting new audiences, and promoting fundraising efforts. But the stresses of caring for collections, planning new exhibits, and being understaffed leave little time for museums to focus on social media. The task is often delegated to an intern who is unfamiliar with museum policies or licences and image rights. SEO Pro hopes to rectify this.

For museums with part-time marketing staff, SEO Pro also offers social media marketing training. The SEO Pros will train staff on social media policies and strategy, and recommend which networks to focus on. They also provide tips and training on how to write engaging social media posts and use scheduling tools. Most importantly, they will also show museum staff how marketing can impact all departments, from visitor services to education and curatorial.