Chango's Martyn Bentley explain why programmatic is here to stay and how it's going to be helping brands in more powerful ways in 2015, and why he thinks he might be a bit of a Scrooge when it comes to Christmas ads (we don't believe it for a minute, Martyn).
The second instalment of video interviews from the recent Digital Marketing Show sees Chango’s Martyn Bentley explain why programmatic is here to stay, how it’s going to be helping brands in more powerful ways in 2015 and why he thinks he might be a bit of a Scrooge when it comes to Christmas ads (we don’t believe it for a minute, Martyn).
Check out the full interview below, and watch out for more interviews coming your way soon – up tomorrow is social media honcho, Hootsuite.
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