Digital product placement: Mercedes Benz & Mario Kart 8
Bizarre franchise crossover of the week: a forthcoming DLC (downloadable content) pack for Mario Kart 8 will allow gamers to hop behind the wheel of a Mercedes-Benz.
https://www.youtube.com/watch?v=_AkgJZGspCM
Bizarre franchise crossover of the week: a forthcoming DLC (downloadable content) pack for Mario Kart 8 will allow gamers to hop behind the wheel of a Mercedes-Benz.
Nintendo’s Mario Kart 8 is released in Japan shortly, as is the new Mercedes-Benz GLA SUV convertible- so obviously they must be celebrated, together. The two companies have teamed up to produce the in-game “GLA Kart,” which will be available to download in Japan this summer.
Another new tie-in between Mercedes-Benz Japan and Nintendo comes in the form of what at first appears to be a playable version of the Mercedes-driving Mario seen in the advert embedded at the top of this article. But when you click through to play, it’s actually one big advert that you click on to finish the level. Sneaky advertising!
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