Digital skills gap increases as latest figures revealed

Latest figures released by The Association of Professional Staffing Companies (APSCo) have revealed huge gaps in the marketing and media recruitment sector, resulting in mass talent shortages for the industries.

Temporary workers in their droves have been called out to try and alleviate the system, but a long-term solution has not yet been pyt in place.

The trend is being put down to a mismanagement of expectations within companies seeking to develop digital marketing strategies. As more and more companies seek to improve their online presence through digital marketing strategies and cost-effective social media enhancement, job roles are opening in the media industry, but are failing to be filled fast enoug.

Chief Executive of APSCo, Ann Swain,commented: “Whilst the marketing and media sector is clearly booming as reflected in the increased number of job opportunities, it is concerning that staffing companies are struggling to source staff to meet the demand. Recruitment consultancies need to not only work with hiring organisations to help plug this gap now, but they also need to work closely to develop effective talent pipelining strategies to prevent further skills shortages in the long run.”