Dot London domain launches in capital

The launch of a new website domain designed specifically for the capital is being publicised as a new way for London-based businesses, individuals and organisations to focus traffic.

Albion was appointed to the account in January and created online piece, which is complemented by outdoor and print versions.

http://www.youtube.com/watch?v=eazBECWV-lc

Andy Cutbill, executive creative director at Albion, said: “This is a tremendously exciting campaign, one that’s a perfect fit for Albion’s core business proposition of working with entrepreneurs, our creative strengths and our position in the city. It’s a great chance for the city’s businesses to draw on the strength London has in today’s global marketplace, in order to express their own individual online identity. We’re thrilled to be a part of it.”

Antony Van Couvering, CEO of Minds + Machines said: “We are proud to be launching Dot London and we think that Albion are the best agency for the job of growing the new domain. We are confident that Albion’s campaign will contribute to the success of the Dot London.”