Facebook has extended a tool, giving marketers access to a ‘lookalike audience feature’ - meaning you can reach users similar to those already shopping on your websites.
Facebook has extended a tool, giving advertiser’s access to a ‘lookalike audiences feature’ which will allow marketers to reach Facebook users similar to those already shopping on their websites.
The feature is an extension to the current ‘custom audiences’ and ‘partner categories’ tools.
The feature will also allow advertisers to reach users connected to their Facebook pages.
A blog post from Facebook explained: “For businesses, one of the best ways of finding new customers is to reach people that are similar to their existing customer.
“So today, we’re expanding our lookalike audience capabilities to allow advertisers to create lookalikes based on people who visit their websites, use their mobile apps or are connected to their Facebook pages.
“Say you’re an online florist that wants to reach people similar to those that made purchases on your website. Now you can do just that. E-commerce company Shopify saw a 2x decrease in cost per lead when using lookalike of their website visitors.”
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It’s great to fill those sales gap and to analyse those data differences. It is a need I believe great for both businesses and consumers