DoubleClick Adds Five New Brands to Select Network
DoubleClick Inc. added five more Websites and re-signed travel reservation site for the DoubleClick SelectNetwork of premium sites.
DoubleClick Inc. added five more Websites and re-signed travel reservation site for the DoubleClick SelectNetwork of premium sites.
DoubleClick Inc. added five more Web sites and re-signed travel reservation site for the DoubleClick Select Network of premium sites.
DoubleClick’s Select Network represents name-brand Web sites in exclusive advertising and sponsorship sales relationships.
The five Web sites joining the Select Network are: The Princeton Review, Teen Magazine, b-to-b travel site Internet Travel Network, information and data processing services company infoUSA and destination content site RoughGuides. Travel site Travelocity recently renewed its contract.
“These new sites provide great reach and a range of interest groups for marketers to target consumers,” said Wenda Harris Millard, executive vice president and general manager of the DoubleClick Network.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.