DoubleClick to Rep for Bloomberg in 3 Countries
DoubleClick Inc. said news operation Bloomberg signed an ad rep agreementcovering Spain, Japan and Australia.
DoubleClick Inc. said news operation Bloomberg signed an ad rep agreementcovering Spain, Japan and Australia.
DoubleClick Inc. said news operation Bloomberg signed an ad rep agreement covering Spain, Japan and Australia.
DoubleClick has established operations in 17 countries and has a global sales force that sells advertising to 2,400 advertisers worldwide.
“The relationship with Bloomberg will help meet advertisers’ demand for high quality financial content in DoubleClick’s key markets,” said Barry Salzman, president of DoubleClick International.
“DoubleClick has an excellent track record of providing Web sites with technology, marketing and sales tools to be successful online,” said David Wachtel, publisher of Bloomberg Media. “This type of true value-added service will allow us to continue to grow our brand abroad.”
New York City-based DoubleClick’s international headquarters is in Dublin and it maintains offices in Atlanta, Boston, Chicago, Detroit, Dallas, Los Angeles, San Francisco, San Mateo, Seattle, Amsterdam, Barcelona, Copenhagen, Dusseldorf, Hamburg, Helsinki, London, Madrid, Milan, Montreal, Munich, Oslo, Paris, Stockholm, Sydney, Tokyo and Toronto.
Bloomberg’s consumer finance Internet site, Bloomberg.com, claims 136 million page views for April 1999.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.