The post-merger Earthlink, whichincreased its importance in the ISP space with its recent merger with rivalMindSpring, on Tuesday renewed itsrelationship with 24/7 Media, tapping the firm to handle ad sales andmarketing duties for all of its Web sites.
The post-merger Earthlink, which increased its importance in the ISP space with its recent merger with rival MindSpring, on Tuesday renewed its relationship with 24/7 Media, tapping the firm to handle ad sales and marketing duties for all of its Web sites.
The multi-year deal, financial details of which weren’t disclosed, calls for 24/7 Media (TFSM) to deploy a dedicated sales team, manage ad traffic, create promotions, and provide other marketing services.
Earthlink (ELNK) operates home pages for its subscribers, a search engine, and an e-commerce “mall.” The deal also encompasses sites formerly run by MindSpring.
“Through our renewed relationship with EarthLink in the wake of its recently completed merger with MindSpring, 24/7 Media can rightly say that our services own the ISP space,” said Jay Friesel, executive vice president of 24/7 Media.
“Best of all, the renewed relationship adds significant marketing opportunities for our customers to reach a demographically rich audience — and it greatly increases our reach across the Internet.”
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.