eBay calls European social media review
eBay, the online auction and retail brand, is reviewing its social media strategy across Europe.
eBay, the online auction and retail brand, is reviewing its social media strategy across Europe.
According to Campaign Live, a pitch is in its early stages and chemistry meetings have yet to be held. Creativebrief is allegedly helping eBay to run the process.
eBay currently uses a number of agencies for social media work across Europe. Although the brand has a presence on channels such as Facebook and Twitter, it is looking for an overarching strategy for social media . In September 2013, eBay called a review of its EMEA media arrangements and MediaCom was appointed to the £82 million account in May.
A spokeswoman for eBay has confirmed the news, stating: “We’re currently conducting a review of our social agency portfolio in Europe.”
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