It has been announced that Ebuzzing is to rebrand after a merge into Teads earlier this year. The company works with publishing brands such as the Financial Times, the Telegraph, the Guardian, Forbes, Reuters and Washington Post.
It has been announced that Ebuzzing is to rebrand after a merge into Teads earlier this year. The company works with publishing brands such as the Financial Times, the Telegraph, the Guardian, Forbes, Reuters and Washington Post, and according to Arditi publishers are becoming more open to programmatic as a trading method.
The video advertising firms merged in March and the rebrand signals the combined companies’ strategic focus on the programmatic market going forward. Teads will now offer both in-stream and out-stream video ads for clients.
Jeremy Arditi, UK MD and SVP international sales at Teads, told The Drum:
“It’s really a reflection of the fact that the business has grown very significantly around the video advertising format we have. The other reason we’ve decided to shorten our name and really focus on the Teads side is that the digital video market is moving increasingly towards programmatic buying and Teads operates a video SSP solution.”
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