ECI Rolls Out New Employment Classified Solution

San Francisco-based Electric Classifieds Inc. said it now offers what it called “the most complete solution in the industry for the $6 billion employment advertising category.”

The centerpiece of the new ECI solution is a product module that matches resumes with job listings.

The job match product enables job seekers and employers to use sophisticated techniques to search the job bank database for prioritized listings of the best job opportunities and candidates respectively, based on matching resume skills and qualifications to job description criteria.

ECI said its employment solution can be privately branded and customized to a publisher’s Web operations. It incorporates advanced parsing technology to migrate print ads to the Web and can extract and create individual online ads from multiple job listing print display ads. Pricing was not disclosed.

“You need more than just employment ads extracted from the newspaper to be successful in the online environment,” says Steve Buck, ECI’s vice president of business development. “There are huge revenue opportunities in turning a Web site into a primary marketplace for employers and job seekers.”

In January, the company introduced a complete vertical for the $3.3 billion automotive category and in early February introduced a display advertising solution.