Internet communications company eFax.comon Wednesday said that it had signed on with ClicVU, a start-up firm whose technologylets Internet users set aside banner ads so they can look at them later.
Internet communications company eFax.com on Wednesday said that it had signed on with ClicVU, a start-up firm whose technology lets Internet users set aside banner ads so they can look at them later.
“When an eFax ad catches a person’s attention, they often don’t have time to view it at that moment. Now, they simply click on the ad and choose to save it using ClicVU, allowing them to view the ad and go to eFax.com’s Web site whenever they want,” said Michael Cassara, co-founder of ClicVU.
“This increases the company’s online advertising conversion rate because content is no longer competing with advertising for the users time.”
The ClicVU product aims to solve the problem of banner ads on content sites competing with the information that brought the Internet user to the site in the first place.
So far, since eFax.com began using the ClicVU technology, its sign-up rate from online advertisements has doubled, according to the companies.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.