Emaginet Names New Vice President

Emaginet a Bethesda, MD-based developer of Internet marketing applications, named Sandra Keeling-Wainwright as vice president of marketing.

Keeling-Wainwright brings more than 18 years of advertising and interactive/digital marketing experience to Emaginet. She will be responsible for all aspects of Emaginet’s integrated marketing including strategy development, public relations, traditional and interactive advertising initiatives.

Prior to joining Emaginet, Keeling-Wainwright was a partner at Poppe Tyson. While there, she directed a team of 22 account service, creative and technology employees. She was responsible for traditional as well as interactive/online marketing strategies and services for clients such as IBM MarketSpace, Lycos, American Express Consumer Travel, Johnson & Johnson, Hasbro Interactive and Williams Communications (Wiltech).

Emaginet, formed in1996, is a venture capital-backed Internet incentive marketing firm with an $11 million investment from Freidli Corporate Finance, a Swiss venture capital firm representing European public and private investment funds and affiliates of major European banks.