Email marketing more effective than social, says study
Direct email marketing is the most popular trigger for online shopping, with 64% of consumers likely to stop what they are doing to click an email link from a retailer, suggests new research.
Direct email marketing is the most popular trigger for online shopping, with 64% of consumers likely to stop what they are doing to click an email link from a retailer, suggests new research.
Consumers are more attracted to direct email marketing than social media posts and advertising, suggests a new study.
Direct email marketing is the most popular trigger for online shopping, suggests research from shopping and price comparison website Give as you Live, with 64% of consumers likely to stop what they are doing to click an email link from a retailer,
The study of 4,234 UK shoppers in November found that social media posts and advertising were less appealing – wooing a comparatively meagre 10% of shoppers each.
Fashion websites are the main temptresses, with 42% of respondents saying clothing retailers distracted them the most via email.
Steff Lewis, head of consumer insights at Give as you Live, said: “We’re surprised to see that direct email marketing is the most distracting to consumers over social media posts and advertisements, given the amount of marketing emails we all receive day-to-day and the dominance of social media particularly in our everyday lives. But it’s at least good news for marketers and communications teams running these websites.”
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