Engage, ClickExperts Partner to Expand Latin American Reach

CMGI‘s Engage Inc. advertising company and ClickExperts, a Latin American online ad network, strengthened their ties on Thursday, in an alliance that will bring ClickExperts’ sites into Engage’s NetFuerza network.

ClickExperts has also joined AudienceNet, Engage’s profile driven advertising and marketing network. Currently, ClickExperts uses Engage AdManager.

The deal expands Engage’s reach in the promising Latin American market, but the two companies did not disclose the size of the market. Calls to Engage were not returned by publication time.

“Our team combines technological expertise with a deep knowledge of the local Latin American markets and their online advertising planning and buying needs,” said Delfina Balestra, co-founder and senior vice president of marketing, ClickExperts.

“By joining forces with Engage we will have the resources necessary to meet the needs of the online advertising industry in Latin America.”

Latin America is thought to be a hot Internet market, because residents are just beginning to come online in significant numbers. A number of players — including StarMedia Network and ElSitio.com — are basing their businesses on the growth of the region.