Environ.com, VerticalNet Swap Marketing Opportunities
Two B2B players forge an alliance aimed at cross-pollinating theiraudiences.
Two B2B players forge an alliance aimed at cross-pollinating theiraudiences.
Environmental compliance portal Environ.com and B2B network VerticalNet on Monday teamed in a deal that leverages the audience of each company.
Under the terms of the agreement, Environ.com will get links and exposure in 12 of VerticalNet’s online communities, including Chemical Online, Electrical Contracting, ElectricNet, Food Online, Meat and Poultry Online, Plant Automation, Pollution Online, Power Online, Safety Online, Solid Waste, and Test and Measurement.
VerticalNet will, in turn, tap Envorn.net’s database of customers.
“This agreement with VerticalNet is part of our strategy of working with winning companies to bring the best resources to our B2B customers,” said Robert Johnson, chairman and chief executive officer of Environ.Com.
“We are happy to share our content and our customers with a leading company like VerticalNet.”
Additional co-marketing programs include joint tradeshow and database mining initiatives.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.