E*Trade Leads Gomez Broker Scorecard
For the second quarter in a row, E*Trade was ranked as the number one Internet broker according to the Internet Broker Scorecard by Gomez Advisors.
For the second quarter in a row, E*Trade was ranked as the number one Internet broker according to the Internet Broker Scorecard by Gomez Advisors.
For the second quarter in a row, E*Trade was ranked as the number one Internet broker according to the Internet Broker Scorecard by Gomez Advisors.
Gomez evaluated 55 companies for the scorecard, although there are now 100 companies offering brokerage services online. Overall scores are based in five categories: ease of use, customer confidence, on-site resources, relationship services, and overall cost. Data is gathered through surveys sent to brokerages with answers verified by checking respective web sites.
DLJ Direct, which lost the top spot to E*Trade last quarter, finished second. Datek, Discover, and Waterhouse rounded out the top five brokers.
Gomez also found that more brokers are offering real-time quotes of account balances, which are available on 13 of the 55 firms polled. A glossary of investment terms and site help are offered on 69 percent of the sites surveyed. More than half of the brokers offer free, unlimited checking with an account, and 13 percent feature the ability to pay bills online.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceAt an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...
View articleRetail media is entering a new phase where data collaboration is transforming how brands and retailers plan and execute campaigns. At Retail Media Pio...
View articleSmartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...
View articleAt Smartly Advance in New York, TikTok, Nutrafol, Smartly, and Fospha explored the future of shopping. From creators driving commerce to Fospha’s call...
View articleWyclef Jean closed Smartly Advance with lessons on AI, culture, and creativity: tech can amplify originality, but soul and authenticity remain irrepla...
View articlePinterest’s Stacy Malone reframed cart abandonment at Smartly Advance: not failure, but feedback. Five lessons for marketers on building buyer confide...
View articleUnilever CMO Esi Eggleston Bracey at Smartly Advance shared how purpose, AI, and culture fuel growth, from Vaseline Verified to Dove’s body confidence...
View articleSpotify, Smartly, MassiveMusic, and AG1 leaders at Smartly Advance shared how sonic branding, scaled creativity, and storytelling fuel advertising per...
View article
Leave a Reply
You must be logged in to post a comment.