Exactis.com Partners with RadicalMail for Multimedia Campaigns
E-mail marketing firm Exactis.com ishooking up with RadicalMail, sothat it can offer its clients streaming audio and video content, ande-commerce functionality.
E-mail marketing firm Exactis.com ishooking up with RadicalMail, sothat it can offer its clients streaming audio and video content, ande-commerce functionality.
E-mail marketing firm Exactis.com is hooking up with RadicalMail, so that it can offer its clients streaming audio and video content, and e-commerce functionality.
The move follows a similar one by Exactis.com competitor MessageMedia, which agreed to use RadicalMail’s technology back in January. RadicalMail also has deals with yesmail.com and ClickAction.
“Audio and video are becoming integral parts of Internet life and RadicalMail’s technology is the best way for us to get audio and video out to our users,” says Tom Detmer, president and chief executive officer of Exactis.com.
The deal will allow Exactis.com to sell clients on sending movie and TV clips, live action cartoons, music, rich media advertisements, and product demos. Exactis.com believes its clients might want to leverage existing audio and video creative by sending it to prospects, or existing customers, via email.
Exactis.com clients include Sony Music Entertainment, Charles Schwab, MSNBC Interactive, First Union, USATODAY.com and Tribune Media Services.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.