Exchange-Based Buying and Data Integration - Trend Drivers for 2012 [Video]
Recession or no recession, spending on digital advertising will continue to grow this year.
Recession or no recession, spending on digital advertising will continue to grow this year.
Arun Kumar from Mediabrands is confident that, “Recession or no recession, spending will continue to grow” this year.
He also said display will become more competitive than search and marketers will look at data more carefully to ensure data integration from multiple sources.
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