Execs & Accounts: Avenue A/Razorfish, Platform A, Blinxx
Avenue A/Razorfish promotes Carlson in Chicago; Adtech signs global contract with .Fox; Blinxx staffs up in ad sales.
Avenue A/Razorfish promotes Carlson in Chicago; Adtech signs global contract with .Fox; Blinxx staffs up in ad sales.
Avenue A | Razorfish promoted Valerie Carlson to creative discipline lead. Carlson will oversee design and content disciplines in the Chicago office.
Platform A’s Adtech signed a global ad delivery contract with .Fox Networks. Adtech replaces incumbent platform Helios IQ. Adtech will migrate the service to over 100 sites across 20 countries within six weeks.
Blinxx doubled its ad sales team with hires in San Francisco, London, LA, and New York. The appointments include Kat Kashefi as advertising sales manager in London; Darrin Porter as director of advertising sales, San Francisco; Jason Whidby as sales manager, Los Angeles; and Maximiliano Ramirez as director of advertising sales, New York.
Jerry Buhlmann was named CEO of Aegis Media. Buhlmann succeeds Mainardo de Nardis, and joins the Aegis Board on June 2. Buhlmann has been CEO of Aegis Media EMEA since 2003, responsible for 32 national markets. Prior to that he served as CEO of Carat International.
Visible Technologies named Chris Lohman director of client strategies. Lohman hails from JWT Inside, where he was managing director of the Northwest region.
ForRent.com and Vitrue partnered on a user-generated contest. A branded social media community site, WinApartmentFurniture.com will have consumers describe through the eyes of their furniture why they deserve a $10,000 furniture makeover.
ShopLocal won Mervyns as a client. Mervyns will use ShopLocal’s SmartCircular for localized, online promotional ads and for analytics on shopper behavior and weekly online circular activity.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.