Execs & Accounts for December 19, 2007
Universal McCann creates new role for Yolles; AtomicOnline picks up Dodge.
Universal McCann creates new role for Yolles; AtomicOnline picks up Dodge.
Universal McCann appointed Bryan Yolles executive vice president, director of marketing and business development. The agency created the position for Yolles, who was previously executive vice president, chief marketing officer with Doner.
DBC PR + New Media hired of Melissa Chotiner as an account director. The marketing agency hired Chotiner away from Blackboard, and has tasked her with leading its education technology practice.
Mate1.com named AzoogleAds its search agency of record. The online dating site’s account will be managed by AzoogleAds’ Bazaar Advertising division.
AtomicOnline appointed Mike Dodge SVP, general manager. The online media company hired Dodge away from Internet Brands where he was general manager with the Home and Real Estate Division.
Efficient Frontier hired two technology executives. The search marketing firm hired Roger Bodamer as senior vice president of product operations and engineering, and Anders Torgerson as vice president of product management.
MetroPCS tapped Cellfire for mobile coupons. The cell phone company will provide users with access to coupons through its MetroWeb menu.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.